Over the years, a bunch of things has changed. First of all, the toothbrush itself went through three technology and design phases. So did the brand. I designed five different websites for them, as they had different needs at the time. We were trying to find the unique look and feel that would suit them better and to communicate with their target group. This helped to complete several campaigns, find new investors, and gain a foothold in the market.
I developed the last website in Webflow for five different countries. The store was developed separately because each country uses different payment methods. I don't think that this will be their final website, but I've worked closely with one of the owners on this one. It was challenging getting on the same ground with him, and he influenced design choices, but in the end, we were both happy with the result.
As everything was changing, so did the brand. I learned a lot by constantly trying to keep up with trends and design. They were always satisfied with what I did, but they also understood that they need to constantly evolve the brand.
