We had a clear vision of where we should go with the design concept. After all, the application prize was a board game filled with illustrations. I decided to use as much as I can from the board game itself, but some things needed to be created from scratch. Another agency and my colleagues illustrated the backgrounds and decorations according to my direction, and the illustrations fit perfectly.
What was truly amazing about the first app was the amount of creative user-generated content. We couldn't imagine how many creative artworks we will get. The process was simple. The user could select the background, place the Milka jar characters anywhere on the stage, scale them up or down, push them forward or backward, and they could add decorations. All this created a unique image at the end.
